joe produce
Complete rebuild of the produce industry's flagship job board. CMS architecture, member portal, automated job approval workflow, and an internal staff dashboard.
The situation
Joe Produce is a longstanding job board serving the produce industry. The legacy platform had grown organically over a decade, with workflow bottlenecks, an outdated admin experience, and limited automation. Posting and approving jobs required heavy manual oversight from a small team.
What we built
We rebuilt the entire site on Webflow, designed a new CMS architecture that mirrors the way the team actually thinks about jobs and companies, and integrated Memberstack for the member areas with role-based access for employers, jobseekers, and staff. The job approval workflow was automated through Make.com, with a daily archiver scenario that handles expirations and cleanup automatically.
We also built an internal staff dashboard with custom JavaScript that gives the team a single view into pending approvals, expiring jobs, and company-level filtering. Webhook-triggered approval workflows reduce time-to-publish significantly compared to the old manual process.
What changed
The team spends measurably less time on routine moderation and has clearer visibility into the state of the board at any moment. Members get a modern interface that works on mobile. The CMS structure makes future feature additions straightforward instead of needing custom dev for every change.
This work is ongoing. We maintain the platform and continue building new features as the business evolves.